Branding voor
tender zwanenburg
Studioplay® supported Smits Bouwbedrijf in developing mood boards for a tender, resulting in the winning entry Nieuw Hout by Olaf Gipser architects.
Resultaat dat telt met strategische focus
Moodboards • Brand and concept visualization • Tender support • Strategic collaboration with Olaf Gipser architects
Collaboration and Approach
Smits Construction Company asked Studioplay® for support in a tender with a tight deadline. Through intensive collaboration and a thorough analysis of the project requirements, Studioplay® developed mood boards that defined both the aesthetic and functional identity of the design. The visual direction was in line with the core values and the desired appearance of the project.
Results and Impact
The design New Wood by Olaf Gipser architects emerged as the winner of the tender. Thanks to Studioplay®'s fast and targeted approach and the collaboration with SBB, the identity of the design was strongly communicated. This strengthened Smits Construction Company's position in the market and confirmed the value of a visually convincing presentation.
