1. Definitions
Customer: the party that purchases StudioPlay® services. Process: a branding or strategy process offered by StudioPlay® consisting of phases such as intake, strategy, creation and implementation. Deliverables: the agreed end results of a process, such as brand strategy, visual identity, brand documentation, digital files and print-ready material. Strategic Advice: recommendations and guidelines from the strategy phase, such as positioning, brand architecture, communication strategy and brand story. Creative Output: designs, brand assets and all other creative expressions produced as part of the assignment. Print file: a file that has been formatted according to the printer's delivery specifications and is suitable for production. Printer: an external party responsible for the physical printing process.
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2. Applicability and conclusion of the agreement
These general terms and conditions apply to all StudioPlay® offers, processes and agreements. The agreement is concluded as soon as the customer agrees in writing to the offer or proposal. In this way, the customer enters into a payment obligation. Offers are free of charge and valid for 30 days, unless otherwise indicated. If the customer makes changes to the scope of the process, StudioPlay® reserves the right to amend the quote. Changes include: changed wishes, additional phases or extension of the assignment.
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3. Execution of the assignment
StudioPlay® carries out the assignment with care and makes every effort to deliver a result that is useful and strategically based for the customer. In advance, StudioPlay® and the customer jointly agree on a global schedule. StudioPlay® is not liable for delays due to force majeure or late or incomplete input from the customer. The customer is responsible for providing timely relevant information, strategic input and decisions that are necessary to carry out the process properly. Advice and proposals are made based on expertise and research, but it is the customer's responsibility to make choices and implement them in their own organization.
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3A. Printed matter and print files
StudioPlay® provides print-ready material for expressions that are part of the corporate identity, such as stationery, business cards and other means of communication. The customer is responsible for providing the printer with delivery specifications in a timely and complete manner. If you wish, StudioPlay® can advise on paper choice, color use and printing technique, but is not liable for color deviations, material properties or production errors by third parties. If the customer does not provide delivery specifications, StudioPlay® will prepare them to the best of its knowledge. Any subsequent adjustments by the printer can be charged at the applicable hourly rate. If errors occur due to StudioPlay®'s negligence, the print file will be corrected free of charge. The execution and delivery of the physical print lies with the external printer. StudioPlay® can mediate upon request, but is not a contractual party for the print delivery itself.
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4. Intellectual property and rights of use
All concepts, strategies, designs and other outputs remain the property of StudioPlay® until the customer has fulfilled all payment obligations. Copyright and intellectual property rights remain the property of StudioPlay® unless otherwise agreed in writing. After full payment, the customer obtains a non-exclusive and unlimited right to use the agreed deliverables for personal use. It is not allowed to modify, resell or otherwise use designs, strategic documents or brand assets without written permission from StudioPlay®. StudioPlay® reserves the right to use projects and parts thereof for its own publicity and promotion.
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5. Rates, corrections and additional activities
The quote includes the entire process as described, including a fixed number of feedback moments per phase. Extra rounds of correction or strategic sessions outside the agreed scope will be charged at the pre-communicated hourly rate. Any external costs, such as printing, photography, licensing, or web hosting, are not included unless stated otherwise.
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6. Invoicing and payment
Invoicing takes place in phases or according to the agreements in the quote. For courses above €10,000, 50% is paid as a standard deposit upon agreement, and 50% after completion of the process. Payment must be made within 14 days of the invoice date. In case of late payment, reminder costs and an administrative fee may be charged.
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7. Cancellation
Cancellation of a process must be made in writing. The customer is obliged to reimburse the hours and costs already incurred, plus an administrative fee. Any strategic documents and creative output that have already been delivered remain the property of StudioPlay® until all amounts due have been paid.
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8. Liability
StudioPlay® is not liable for indirect damage, loss of profit or consequential damage. StudioPlay® is not liable for errors in material supplied by the customer, decisions or implementations by the customer, errors by external printers or suppliers, color differences or material effects that are inherent to printing processes. If StudioPlay® is held liable, liability is limited to the invoice amount for the assignment in question.
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9. Other
Deviations from these terms and conditions are only valid if they have been laid down in writing. Dutch law applies to all agreements.