work

Customer Smits Construction Company (SBB)

Creative agency studioplay®

Architects Olaf Gipser architects, VMX ArchitectsOther party: Urban Sync

Reason Smits Bouwbedrijf (SBB) approached studioplay® with the challenge of designing the tender using mood boards, all within a tight deadline. The aim was to clearly define and communicate the identity of the design.

Process studioplay® started working in close collaboration with Olaf Gipser architects and VMX architects. The creative agency developed the graphic pattern for the facade of the design called “Garden in My Heart”. The collaboration extended to Urban Sync, creating an integrated approach.

Commission valuation The final design, created through the joint efforts of Olaf Gipser architects, VMX architects and Studioplay®, was praised by the committee. The praise focused mainly on the aesthetic and original character of the design. The project was considered a gift to the residents of Amsterdam Zuidoost.

Involved parties Smits Construction Company (SBB) • Olaf Gipser architects • VMX architects • Urban Sync • studioplay®

Outcome The successful cooperation between all parties involved resulted in a high-quality design that not only met the requirements of the tender but was also recognized and appreciated for its aesthetic and original qualities. The “Garden in My Heart” project promises to be a valuable addition to the community in Amsterdam Zuidoost.

‍