Branding voor
e-buurt tender
StudioPlay® worked with Smits Bouwbedrijf and leading architects on the Tuintje in mijn Hart tender, which focused on aesthetic and original façade design.
Resultaat dat telt met strategische focus
Moodboards • Graphic façade pattern • Tender support • Creative collaboration with architects
Collaboration and Approach
Smits Construction Company approached Studioplay® to shape the tender within a tight deadline. In close collaboration with Olaf Gipser architects, VMX architects and Urban Sync, Studioplay® developed mood boards and a graphic pattern for the façade. This integrated approach resulted in a coherent design that was both functional and visually strong.
Results and Impact
The design Garden in my Heart was praised by the committee for its aesthetics and originality. The cooperation between all parties involved resulted in a design that not only met the requirements of the tender, but was also seen as a valuable addition for the residents of Amsterdam Zuidoost.
