Collaboration and Approach

Nico van Roon engaged Studioplay® to shape the identity of Jaro Consulting. The process started with an in-depth creative session that established Nico's core values as an entrepreneur. Tim translated these insights into three mood boards, each offering a unique visual direction. This session gave rise to the name Jaro — Czech for spring — a symbol of renewal and freshness. This theme inspired a logo and corporate identity that focuses on the rising sun as a visual symbol of growth and new energy.

Results and Impact

The collaboration provided Jaro Consulting with a powerful brand identity that not only looks professional, but also matches Nico's personal values and goals. The process also provided him with new insights into his role as a professional and entrepreneur, making his positioning sharper and more aware. With this identity, Jaro Consulting is ready to present itself strongly and credibly in the market.