Branding voor

harvey group

StudioPlay® developed a brand identity for Harvey Facility that powerfully translates the core values of personal, craftsmanship and care into a recognisable and reliable appearance.

Resultaat dat telt met strategische focus

May 14 2020

Brand Strategy • Creative Sessions • Moodboards • Corporate Identity Development • Web Design • Car Lettering & Corporate Clothing • Photography & Image Bank

Collaboration and Approach

Michael Harvey hired Studioplay® to visually reinforce the identity of his family business, which specializes in cleaning and window cleaning. During a creative session, core values were established, after which three mood boards gave direction to the visual choices. This resulted in a corporate identity and designs for the car park, corporate clothing and the website. In addition, Studioplay® developed an image bank with photography of projects and the team, which made consistent and professional footage available.

Results and Impact

The collaboration provided a brand identity that clearly and strongly reflects Harvey Facility's values. With a consistent visual line and a strong image, the family business was reliably positioned in the market. Customer testimonials highlight not only quality and transparent communication, but also exceptional reliability: in nine years, no appointment has ever been missed.

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