Collaboration and Approach

Eric't Mannetje hired Studioplay® to develop a brand identity and name that reflected his entrepreneurship. After a creative session that established core values, Eric chose a direction from three mood boards. Studioplay® translated this into a corporate identity with a monogram logo and the use of rotogravure technology for business cards, compliment cards and stationery. In addition, we worked on an appropriate company name and a website. In collaboration with photographer Hadewych Veys, a photo shoot was realized, with makeup and styling provided by Paul van der Wal, to position Eric professionally on his website and social media.

Results and Impact

The result was a strong brand identity with a distinctive, traditional look that emphasises attention to detail and craftsmanship. The rotogravure logo and the high-quality printing techniques gave the corporate identity an exclusive quality. Professional photography brought out Eric's personality convincingly and strengthened his position as a real estate advisor. The new identity and website provided him with a solid basis for presenting his expertise in a visible and credible way.