Branding voor
addedcolour.com
Studioplay® developed a brand identity and name for talent hub Added Colour that reflect the diversity and cultural strength of Amsterdam Zuidoost.
Resultaat dat telt met strategische focus
Name creation • Brand strategy • Co-creation sessions • Moodboards • Brand manual • Visual identity • Ambassadorship with Patta
Collaboration and Approach
Virgill Olvira engaged Studioplay® to create a name and brand identity for a talent hub in Amsterdam Zuidoost. During a creative session, core values and principles were defined, followed by mood boards that explored visual directions. Based on this, Studioplay® developed an extensive brand manual with colors, typography and brand elements. In a separate name creation session, Added Colour — a name that stands for talent, cultural strength and trendsetting value.
Results and Impact
Added Colour's brand identity emphasizes creativity and diversity, with a powerful image that represents Zuidoost. Patta's involvement as ambassador gave the project extra credibility and linked the brand to the region's rich cultural roots. Added Colour thus has a solid basis for developing into a thriving talent hub.
