In recent years, there has been a lot of buzz around the Metaverse, AR, and VR. Companies like Meta and Apple predicted a future where we're fully immersed in digital worlds. But do people really want that? At Studioplay®, we believe that technology should complement people, not take over.

We see that people prefer to use technology in a way that keeps them connected to their environment. AR glasses that add contextual information or an app that can be understood at a glance. But glasses that close you off from the world around you? It feels unnatural.

The applications of immersive technology therefore remain particularly valuable in niches: gaming, therapy or design. A virtual layer adds something to that. In daily life, people are looking for overview, peace and contact.

At Studioplay, we design identities that fit into the real world. Clear visual systems that make technology tangible, human, and always focused on real connection. Because the future is not virtual, it can be felt.

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