In a digital world where content comes and goes faster than ever before, Toughly helps brands position themselves on social media in a consistent, unique way. For this young agency, studioplay® developed a visual brand identity that can handle the speed and energy of online communication while offering peace and direction. studioplay® worked closely with Toughly to translate the brand's core values and positioning into a visual style that is powerful, clear and flexible. With the starting point: an identity that can be effortlessly applied to all types of content, from TikToks to presentations.

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Visual Identity as a Foundation for Growth

During the creative session, together with Toughly, we identified what the brand stands for and how it wants to stand out in the busy digital landscape. The brand identity was designed as a toolkit with a distinct logo, rhythmic use of color and graphic elements that work well in both motion and static. These visual elements ensure familiarity on any platform and make it possible to create content quickly and consistently.

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Digital Thinking in Design

Because Toughly focuses entirely on online visibility, the brand was designed with a “digital-first” approach. studioplay® helped us think about applications on different screen sizes, animations and the brand's familiarity in a fast-scrolling feed. The result is a visual language that looks professional but is never boring, exactly how Toughly wants to communicate.

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