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Collaboration and Approach

After 25 years of following Tim's design work, Nico approached him to powerfully establish his new cybersecurity platform. His wish: an identity, logo and design that exudes trust and is distinctive. In creative sessions, countless ideas and visual directions were explored, developed in post-its and mood boards. The conscious choice was made on a sustainable look with natural, dynamic shapes and colors — an alternative to the obvious business shades of blue.

The sessions were both playful and professional, and gave Nico more insight into himself and his position as an entrepreneur. The process went beyond design: it provided him with clarity about his own values, expectations and how he wants to present himself as a brand to the outside world.

Results and Impact

The result is a strong brand identity and a fresh visual style that matches Nico's mission: accessible and collective protection against phishing. The new identity makes its application distinctive and ready for the market. For Nico personally, the collaboration also deepened: “I've become much more aware of who I am as a professional and as a brand. Now I'm ready for the market and I have a strong brand identity.”