Collaboration between StudioPlay® and Pressplay Denice

Pressplay Denice is Denice's platform: entrepreneur, moderator, presenter, and maître in the TV show First Dates. For her growing role as a celebrity and her diverse activities, she was looking for a visual identity that reinforces her professionalism, energy, and style. StudioPlay® translated her broad profile into a recognizable visual language: friendly, playful, clear, and outspoken. Based on this, we developed a flexible identity system with fresh colors, bold typography, and a toolkit that Denice can use in all her communications. In addition, StudioPlay® created a well-organized, custom-designed website that brings together all her expertise, a digital foundation that makes her brand powerful, clear, and completely unique.

Result: a fresh, recognizable, and unique brand identity

The renewed identity gives Pressplay Denice a modern and confident look, without losing her personal and accessible character. Thanks to the consistent visual line, Denice can position her expertise more strongly and involve her community more clearly in what she does. The website is now a bright and energetic focal point of her brand, combining her style, knowledge, and creativity. The result is a brand that stands out, exudes confidence, and is ready for further growth.

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