Collaboration between StudioPlay® and Pressplay Denice

Pressplay Denice is Denice's platform: entrepreneur, moderator, presenter and maître in the TV show First Dates. For her growing role as a celebrity and her diverse activities, she was looking for a visual identity that reinforces her professionalism, energy and style. StudioPlay® translated her broad profile into a recognisable visual language: friendly, playful, clear and outspoken. Based on this, we developed a flexible identity system with fresh colors, bold typography and a toolkit that Denice can use in all her communications. In addition, StudioPlay® created a well-organized, custom-designed website that brings together all its expertise, a digital basis that makes its brand powerful, clear and completely unique.

Result: a fresh, recognisable and unique brand identity

The renewed identity gives Pressplay Denice a modern and confident look, without losing her personal and accessible character. Thanks to the consistent visual line, Denice can position her expertise more strongly and include her community more clearly in what she does. The website is now a bright and energetic focal point of her brand, combining her style, knowledge and creativity. The result is a brand that stands out, exudes confidence and is ready for further growth.

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