Collaboration and Approach

mister miles® is a new mobility service that was born from a social ambition: making mobility accessible to everyone. In cities like Haarlem and Amsterdam, free movement doesn't come naturally to everyone. mister miles® wants to change that — whether you're a visually impaired traveler, someone from the LGBTIQ+ community, or just someone who wants to feel safe and welcome along the way. During the creative session, StudioPlay® and the mister miles® team brought the service's core values into focus: safety, inclusion and freedom. From that basis, a brand identity was developed that is not only functional, but also emotional. Clear typography, an optimistic color palette and strong graphic elements ensure familiarity on any screen, vehicle or signage. Everything about mister miles® says: you belong.

Results and Impact

The new identity of mister miles® combines clear design with social significance. By creating a visual language that is inviting, warm and powerful, mister miles® positions itself as a brand that brings movement literally and figuratively. From dynamic roadmaps to responsive animations and recognisable vehicles, every detail of the visual identity contributes to a brand that moves with society. mister miles® shows that design can not only be beautiful, but also a powerful tool for inclusion and awareness.

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