Collaboration between StudioPlay® and Mindset Media

Mindset Media is a full-service digital agency that focuses on brands and social themes. For their new brand identity, they were looking for a partner that could visually translate their creative culture and strategic vision. StudioPlay® worked intensively with the Mindset Media team to define core values such as connection, clarity and social impact. During the creative sessions, we investigated which visual language fits their promise: stylish, relevant, culturally rich and simple at the same time. This led to a clear brand compass that combines design, strategy and social engagement.

StudioPlay® developed an identity system with clear typography, subtle color accents and a flexible visual toolkit that works both online and offline. The new branding strengthens Mindset Media's position as a partner for social organizations and commercial clients. The visual identity reflects their conviction that creativity has a connecting force in a rapidly changing world.

Result: a strong and recognisable brand identity

The renewed identity gives Mindset Media a warm, recognisable style, in which simplicity and cultural depth go hand in hand. Thanks to visual consistency, they can effortlessly switch between projects and target groups without losing their familiarity. With this branding, Mindset Media is visually stronger, they can communicate their social role more strongly and increase their creative impact. The result is a brand that not only stands out, but also makes meaningful connections between brands, people and social themes.