Collaboration and Approach

For GoMind, StudioPlay® developed a visual identity that centers on personal growth, mental strength, and connection. These core values inspired a recognizable brand style featuring a hand-drawn logo, organic shapes, and a distinct color palette. The combination of the deep green of Forest Mind, warm tones, and graphic patterns gives GoMind its own unique character.

Results and Impact

The project resulted in a cohesive brand identity that is reflected across various communication materials, from the website and digital communications to flyers and brochures. The new brand style strengthens GoMind’s recognizability and unites its various programs under a single visual identity that radiates trust, awareness, and personal development.