Collaboration and Approach

Tawaman approached StudioPlay® with the desire to create a brand that visually translates its artisanal precision and attention to detail. During the creative session, words such as balance, tactility and focus came to the fore — concepts that form the core of the brand. From that basis, StudioPlay® developed a brand identity in which simplicity and depth reinforce each other. The visual style combines natural textures, warm tones and calm typography, allowing you to feel the traditional character without becoming traditional. A carefully tailored photo series emphasized the human hand behind the work and portrayed the process in an authentic way.

Results and Impact

The new brand identity gives Tawaman a recognisable and timeless look that matches his vision: craft as a form of attention. The logo and visual language communicate sophistication and craftsmanship, while photography evokes a sense of calm and focus. With this branding, Tawaman has a visual identity that builds trust among customers and offers space to grow — a brand that has been built just as carefully as the products and projects it represents.

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