Collaboration and Approach

Laurence Tenbrink approached StudioPlay® about his one-man company Cairntec®, specialized in network management and IT solutions, to provide a clear and professional identity. During the creative session, the quote “It's better to travel well than to arrive” came up, a statement that became a symbol of his vision: care and cooperation are just as important as the result. From that starting point, StudioPlay® developed a visual style that exudes peace, structure and continuity. A matching photo shoot brought Laurence's precision and personality to life, making the brand identity not only look professional, but also feel human and recognisable.

Results and Impact

The new visual identity gives Cairntec® a recognisable and professional profile that reflects Laurence's expertise as an independent network specialist. The logo and visual language subtly refer to connection and direction, key concepts in both networks and his way of working. With this branding, Cairntec® now has a solid foundation to show its technical expertise and inspire customers with a brand that is as carefully built as the networks it manages.