Collaboration and Approach

Adsevona, founded by Mirtel Tuinfort MBA, supports relatives with administrative tasks after a death. This is often taboo within the Surinamese community, causing families to postpone or forget important things. Mirtel wanted to discuss this topic and came to StudioPlay® to reinforce her mission visually and online. During the creative sessions, we explored the core values of Adsevona care, trust and rest together and translated them into a recognizable visual identity. The result is a style that exudes professionalism, but also exudes warmth and humanity. The carefully designed website makes it easy for loved ones to find the right information and offers a sense of reassurance during a difficult period.

Results and Impact

The new identity and website strengthen Adsevona's visibility in Amsterdam Zuidoost and make the conversation about legacy more accessible. The brand now exudes the peace, reliability and closeness that match Mirtel's personal approach. With this branding, Adsevona has not only received a professional appearance, but also a visual voice to further spread its social mission and create awareness within the community.

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