In and around cities such as Haarlem and Amsterdam, where mobility does not come naturally to everyone, mister miles® answers an urgent question: how do we ensure that all people can move freely in public spaces? Studioplay® developed a brand identity for this inclusive mobility service that not only convinces visually, but also affects society. Because for mister miles®, mobility is not a luxury, but a right.

Accessibility for everyone, really everyone
During the creative session with mister miles®, we sharply identified what distinguishes this service: the expressed desire to make mobility safe and accessible for people who now often feel excluded. Think of LGBTIQ+ people who don't feel comfortable everywhere, visually impaired travelers or business customers who want to go to Schiphol without feeling unsafe or unwanted. The brand identity that studioplay® developed emphasizes just that: inclusion as a starting point.

Visual identity as a connecting language
The brand identity was designed as a flexible system. Clear typography, an optimistic color palette, and powerful graphics provide a visual style that fits any screen, vehicle, or signage. Everything about mister miles® shines: you belong. Whether you're booking a ride on your phone, boarding at Sloterdijk station or getting off at Schiphol Airport.

Design that moves with society
Because mobility is always moving, studioplay® developed an identity that moves with you. From dynamic roadmaps to recognisable vehicles and responsive animations — each component contributes to a brand that not only looks professional but is also distinctly socially relevant. Because inclusive mobility is not a trend, but a necessity. And mister miles® shows what that looks like.