

future of design
How is AI changing the work of designers, art directors, and brand builders? Studioplay® investigates the impact of technology on creativity and design processes.
A photo shoot isn't just about getting the perfect picture. It's about the energy on set, the interaction between people and when someone really shows themselves. That was exactly the approach of the Dare to Shine shoot that we recently realized.
Together with photographer Hadewych Veys and makeup artist Paul van der Wal, we created a setting where Denice Dest could be completely herself. No standard branding shoot, but images that show her strength, softness and personal mission.
At studioplay®, we believe that you don't build a brand from form, but from story. And stories start with people. The images from this shoot will soon form the basis for two new projects in which Dare to Shine will inspire even more people. To be continued.