client
Sarina Richartz
Brand identity development
ontwikkeling merkidentiteit
OXYO - A Visual Identity Shaped by Creative Growth
SARINA, the founder of OXYO, was looking for a visual coach to guide her in creating the visual identity for her company, which wanted to embody the core values of yoga, nutrition and kickboxing in Ibiza. In her search, she came into contact with Tim, who helped her design the name, logo and corporate identity even before these elements even existed.
Tim quickly became more than a coach; he became Sarina's visual coach. He supported her in the creative process, making choices and letting go of what did not fit the core of OXYO. The name OXYO came about after inspiring sessions with mood boards that Tim had put together. These visual aids served as catalysts for further development.
Despite Sarina's natural preference for a soft feminine style, exposure to three different mood boards opened her eyes to the power of assertive style. The name OXYO, which stands for oxygen, turned out to be a perfect fit for Sarina's vision and mission. Tim's signature, which is clear, contemporary and pure, enhanced the power of visual identity.
OXYO is now not just a company; it has become the guide to Sarina's professional and personal life. Creating from connection has become her core value, made visible by Tim. She has grown as a professional, her commitment has been replaced by determination, so she now stands confidently for what she does.
Sarina recommends Tim for everyone, regardless of the phase or size of their business. His ability to understand the essence and translate it into design, combined with an open attitude to growth and change, makes him a valuable partner in shaping unique and powerful visual identities. Are you ready for the unexpected? Go play with Tim!